Versatile ROI.

While the investment in scripting, developing and producing a two- to five-minute video―a typical length―is not insignificant, the end result can be reconfigured across a wide variety of applications to deliver multi-tasking ROI, from websites, video email, training and sales presentations to social media posts and trade show booth kiosks. Viewer interactivity with a video, such as linking to a website page or a blog, enhances the medium’s measurability and effectiveness. Little wonder video is the fastest growing content segment on the Internet, according to Forrester Research.

Have a plan.

How will the video interact with your current marketing mix and messages to encourage a visit to a website page, spur a request for more information, motivate an order form click or cause some other measurable action? Setting objectives for a video at the outset ensures the best results in the outcome.

Show, don’t tell.

Put this tried-and-true marketing maxim into action when developing a video, regardless of its objectives or content―no static talking heads. Web video marketing is an opportunity to deliver engaging visual messages through Flash animation, moving slide show or text screens, graphs and charts, live images, graphics, web links, voiceovers and soundtracks.

Wow factor websites.

Video adds visual impact and immediacy to a website experience whether it is used to introduce the site, peppered throughout the content to enliven case studies and product applications or gathered into a dedicated section of clickable webcasts. A video microsite―an individual web page or a cluster of pages designed to supplement the primary site―is also a dynamic video option.

You’ve got vmail.

Streaming video and audio in an email, a blog or social media sites is a quick and interactive way to engage viewers and drive traffic to your website. According to BtoB Online, the best practice is to host the video outside the email content by delivering it with a “Play” button-graphic embedded into the email’s text. This gives the recipient a visual call-to-action without affecting the deliverability of the email as well as allowing the email text to introduce and reinforce the video’s key messages and/or offers.

Partners for video success.

The myriad technical and creative aspects to video and web communications are best addressed through a partnership with professional expertise. Creative Marketing Alliance has created and produced marketing, training and sales videos integrating a benefit-driven script, dynamic graphics, animation and live images with on-/off-camera narration and soundtracks. CMA writes, coordinates and produces all aspects of these presentations, which enhance sales and marketing efforts, training and employee communications.

Headquartered in Princeton Junction, NJ, Creative Marketing Alliance leverages award-winning strategic and creative capabilities to maximize your customer relationships, enhance customer loyalty and build new business opportunities.

For over two decades, CMA has provided strategic marketing, advertising, public relations, interactive digital marketing, sales support, direct response and publications that move minds and market share for regional, national and global B2B and consumer clients. Call (609) 297.2235, email info@cmasolutions.com or visit www.cmasolutions.com.