History

CMA—A diversified and caring business partner
Creative Marketing Alliance, Inc. was founded in 1987 by Jeffrey E. Barnhart, a former marketing executive for Philips Lighting Company, part of N.V. Philips, the 13th largest corporation in the world.

The CMA Marketing and Communications business builds upon two decades of successful marketing and communications programs for a wide variety of regional, national and global clients.

In 1987 CMA retained its first trade association client, a development which led to the formation of the present-day CMA Association Management business. CMA’s association management business is one of only three dozen association management companies worldwide accredited by the Association Management Company Institute (formerly IAAMC).
CMA has recently consolidated two decades of healthcare marketing expertise into CMA Healthcare Marketing, which is led by former Fortune 50 healthcare marketing talent with board level experience.

Business leader
As a business leader, CMA participates in many endeavors to strengthen the New Jersey business community. Jeff Barnhart has been named Small Business Person of the Year by the Princeton Area Chamber of Commerce and has authored numerous business articles. He sits on the Communications Advisory Board of Rider University and has served on the Editorial Board of Mercer Business magazine.

Community leader
Our company has contributed pro bono promotional services to the American Cancer Society, the Eden Family of Programs Dreams Event, which benefits children and adults with autism, and Special Olympics New Jersey. CMA President Jeff Barnhart is past president of the Central Regional Chapter of the American Diabetes Association (ADA), New Jersey Affiliate, Inc. and a previous board member of the American Red Cross of Central New Jersey, where he recently was presented the Richard Mack Award for communications excellence by the National American Red Cross.