Explore. Strategize. Execute. Results.
Prioritize | Fortify | Connect
Web Design/Development Process
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GOALS
All great marketing pieces begin with the end in mind, thus we must start with the goals of the website to ensure all elements of the site align intentionally.
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To inspire
Impeccably designed websites offer much more than just white space and clean aesthetics. They attract visitors and influence the decision-making process of the targeted audience. From the brand to the imagery, color choices to the font, every element of the site is designed with intent. Whether evoking an emotional response or guiding the eye of your audience through the page, design influences the attention and actions of your audience. Design exist to persuade.
5 Step Creative Process
CMA employs a 5-stage creative process to ensure design is met and aligned with your brand identity, target audience and goals of the campaign/project.
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Large complex websites have an exorbitant amount of pages, thus navigation and architecture a critical to user experience. Users are becoming more and more savvy in their searches and are expecting your website to provide an impeccable experience as they navigate through your website.
DISCOVER YOUR BRAND
IDEATE
REFLECT
PRESENT
REFINE
Brand Identity | Target Audience | Goals
Intuitive | Competitive | Innovative
Options | Revisit | Deepen
Why | What | How
SCOPE
A well-planned project will save on time and money, so a dedicated website project manager will be with you every step of the way.
SITEMAPPING
Creating an intuitive navigation and page design start the site map and well planned wireframes.
DESIGN
Intentional design aligns your brand identity, target audience and goal to create a successful site.
CONTENT
The long-held cliché that form follows function is well evidenced by content driving design.
TESTING
Today’s techno challenges are minimized through quality control and assurance.
LAUNCH
It’s go time! Tell your friends and family, your site is ready for the big time.
Our process your brand.