• An Association Whose Mission is Heard

• Helping a Growing Association Seize Momentum

• Meeting the Challenges of a Meetings Industry Association

An Association Whose Mission is Heard

Client Profile

A not-for-profit trade association whose primary goals are to promote awareness, interest and sales of audiobooks and represent the interests of audiobook publishers.

Challenge

Increase industry and consumer awareness and position the association as a leader in the audiobook industry.

Solution

Event Promotion
The CMA PR team has leveraged media attention to heighten awareness of the client through media coverage of the annual international audiobook awards event. CMA serves as the epicenter for the awards relaying information to the media, coordinating media attendance at the event and providing on-site management.

Public Relations
CMA develops press releases on an ongoing basis, keeping the association consistently visible in trade and mainstream media and proactively positioning the association as the leader in a fast-growing industry.

With the help of CMA’s PR expertise, this association has achieved
increased industry prestige and heightened national awareness.
More importantly, the association is recognized as the voice of the audiobook industry.

Back to top

Helping a Growing Association Seize Momentum

Client Profile

An association of investment management company communications professionals focused on professional development, continuing education and networking at association events nationwide.

Challenge

Increase membership, event attendance and expand member services.

Solution

Marketing communications
CMA rebranded the client creating a dynamic new association logo, high-impact event promotional materials, advertising and a new investment-grade membership brochure. The client’s rudimentary website was given a design makeover and a functional expansion to include a members-only section for greater ease of use and member value.

Event planning and management
CMA’s turnkey event planning and on-site event management services have increased the attendance, quality and cost-effectiveness of association events.

Executive leadership
CMA works closely with the board of directors and its strategic planning committee on the development of new member services. 

Financial management/Administrative headquarters
CMA provides comprehensive in-house financialoversight, including CPA financial and tax services, and serves as the association’s headquarters for member communications and day-to-day administration.

CMA’s management, membership and communications strategies have strengthened the association’s industry stature, membership growth and event attendance, while building a firm foundation for the future.

Back to top

Meeting the Challenges of a Meetings Industry Association

Client Profile

A trade association dedicated to advancing the skills and expertise of convention services management (CSM) professionals in the meetings industry.

Challenge
Increase membership and awareness of the value that CSMs provide to the meetings industry.

 Solution

Marketing communications
Supported by CMA public relations and upgraded print, newsletters and electronic communications, membership has advanced by as much as 30 percent a year.
.
Event management
CMA leverages comprehensive meeting planning, back office services and turnkey on-site event management capabilities to support the successful planning and staging of member events. Through CMA’s event and promotional strategies, event attendance as grown at a pace which mirrors the dramatic annual membership growth.

Executive management
CMA provides strategic planning, association management and governance support to help the board of directors strengthen and advance its mission.

Administrative management
CMA provides full administrative support for board, committee and association activities. We operate as the client’s headquarters managing databases, mailings, member surveys, event reservations and requests for information.

In partnership with CMA, the association’s member services and events have grown in stature as valuable opportunities for industry training and networking, driving greater recognition of the association and its members as dedicated convention services professionals.

Back to top