• Optimizing the Pharmaceutical Promotion Mix

• Marketing a Community Hospital by Targeting Community Benefits

• Bringing Pharmaceutical Licensing to Market

Optimizing the Pharmaceutical Promotion Mix

Client Profile

A national pharmaceutical promotion research organization serving leading pharmaceutical companies.

Challenge

Expand awareness and sales of the company’s research services among pharmaceutical product/brand managers and
marketing VPs.

Solution

Corporate sales literature/Website
CMA significantly upgraded the client’s brand design and sales materials, including an award-winning corporate capabilities folder with sales sheets and an extensive website, the company’s first.

Print advertising
CMA advertising in pharmaceutical marketing management publications focused on the benefits of specific research services and underscored the client’s seasoned expertise and pharmaceutical credentials.

Public relations
CMA public relations targeting pharmaceutical publications raised awareness of the full scope of the company’s expertise and services.

Supporting the client’s aggressive business development efforts, CMA’s integrated marketing communications campaign has helped the company increase its customer base from 33 to 49 of the top pharmaceutical companies.

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Marketing a Community Hospital by Targeting Community Benefits

Client Profile

A regional acute care community hospital.
           
Challenge
           
Grow the patient base, and introduce new targeted services and facilities within a competitive healthcare market.

Solution           

Advertising/Fundraising
CMA implemented a direct mail fundraising and advertising campaign to
generate financial support to build a new primary maternity and newborn care
facility. The campaign generated substantial financial support toward the $7.5
million needed to complete the facility.

Facility and health services brochures
Once the Women and Children’s Pavilion had opened its doors, CMA created a
12-page brochure highlighting its single-room labor, delivery and recovery
services. CMA also promoted the hospital’s rehabilitation services through
design-compatible family of brochures for each of the rehabilitative departments.

Direct marketing
Direct mail for the hospital’s Adult Day Care and Continuing Care Center encouraged adult children of senior citizens to
explore the options available to their parents and the benefits of the center’s programs and services.

CMA positioned the hospital as a leading healthcare provider and a
technologically advanced and caring source of health services and
expertise. CMA marketing services were essential to educating
and communicating with the community in support of the success of the
hospital’s specialized facilities.

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Bringing Pharmaceutical Licensing to Market

Client Profile

An R&D innovator and third-party manufacturer developing transdermal patch delivery systems for licensing with international pharmaceutical and cosmetics companies.

Challenge

Promote the client’s capabilities and track record as a manufacturing partner for the development of private label agreements for commercializing its products.

Solution

Sales kit and product sheets
CMA created an investment-grade sales folder which contained a corporate capabilities brochure and product sheets overviewing the company’s TDDS technologies and benefits.

Trade show signage
CMA enlarged photographs and key messages from the sales kit into panel-sized trade show booth signage, graphically unifying the company’s booth with the new sales materials.

The sales kit and signage supported the initiation of collaborative agreements with several pharmaceutical companies culminating in the commercialization of the client’s patch products in the US, UK and Canada.

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