• Driving Brand for a Transportation Logistics Company

• Positioning an Energy Leader for Growth

• Promoting Ethical and Honest Workplaces

Driving Brand for a Transportation Logistics Company

Client Profile

A national and international transportation logistics, financial management and fleet services company.

Challenge

Brand and integrate three separate but inter-related companies operating under different names into a single and unified brand identity.

Solution

Corporate identity/brand development
CMA created a new name and logo for the companies to integrate all their services into one unified brand. Additionally, a branding line: Your transportation and logistics advantage was created.

Corporate sales literature
To help cross-sell services to existing clients and C-suite prospects, CMA created an investment grade capabilities brochure, sales folder and accompanying sell sheets—all thematically linked by the new brand design and single-source solutions messages.
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Website
CMA completely overhauled and upgraded the client’s rudimentary website and created a splash page announcing the company’s new corporate identity transition which prominently featured and Flash-animated the new logo.

Signage
CMA completed the corporate identity makeover by creating new exterior architectural signage for the company’s corporate headquarters and emblazoning the new brand design on its fleet of 300 sixteen-wheelers.

The new corporate identity and single-source solutions provider
Positioning created high visibility for the client among corporate customers, prospects and the industry at large, providing a strong foundation for ongoing sales and success.

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Positioning an Energy Leader for Growth

Client Profile

This energy services company has performed energy-efficient lighting upgrades and electrical load reduction services for thousands of building owners to generate more than $150 million in energy cost savings.

Challenge

Re-position the client from a division of a large utility to a private company by creating and launching a new entrepreneurial corporate identity.

Solution

Brand development/Corporate sales literature/Website
CMA crafted a fresh corporate brand for the client, including a new name, a branding line: “Profit from energy” and a new logo. This new brand identity was carried through to the creation of a corporate sales brochure and web site. Key copy messages linked perceptions of trust and seasoned expertise—qualities which the company had previously enjoyed as a utility affiliate—with the new company.

Public relations
CMA public relations for the client effectively generated by-lined feature articles and energy trend pieces in news and business publications. CMA PR has also generated high visibility for Operation Kill-A-Watt, a regional utility demand side management program offering free lighting upgrades to facility owners with the client serving as the utility’s installation contractor.

Print advertising/Direct marketing
Print advertising and direct mail promote the energy cost savings benefits of lighting upgrade services to important target audiences including building owners and management companies, CFOs, COOs and facility managers.

The ongoing integrated marketing campaign has jump-started sales, while building a solid and profitable marketplace position for the company as a high-profile energy management solutions provider.

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Promoting Ethical and Honest Workplaces

Client Profile

A fraud review and audit accounting firm targeting Public Housing Authorities (PHA) nationwide with a fraud prevention package including an independent third-party phone tip line for reporting incidents of suspected fraud.

Challenge

Launch this start-up company as an outsourced fraud prevention solution for complying with federal fraud policies for PHAs.

Solution

Brand/Corporate identity development
CMA created a corporate brand and design identity for the client, including the company’s name, logo and key messages.

Website/Public relations
A dynamic website adapted the brand design and offered comprehensive content about fraud prevention and the company’s services. CMA media relations also generated awareness and sales traction through editorial placements covering the client’s services in government and PHA trade journal editorial coverage.

Advertising/Direct marketing
CMA developed advertising and direct marketing targeting the executive management and boards of directors of PHAs. These communications stressed the client’s deep and specialized expertise in public housing authority accounting.

CMA’s integrated marketing communications campaign has established visibility and credibility for the client in the target PHA market, paving the way for ongoing client acquisition.

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