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Welcome to the CMA Design Studio


Creative Energy. Strategic Synergy.

CMA’s award-winning design and copy team puts a single-source arsenal of creative tactics at your command from print ads and three-dimensional direct marketing packages to broadcast and interactive digital communications. The result is engaging and strategically-driven creative communications that power increased sales, bolder competitive positioning and differentiated brands.

Creative Strategy
The CMA design studio’s creative development process transforms strategic direction into hard-hitting, memorable and targeted communications that grab attention, arouse interest and motivate action. We define what we want the customer to do, know or feel. We then develop communications that deliver these messages and perceptions in a credible and engaging manner that speaks directly to customer needs.

Design/Art Direction
CMA communications leverage strong visual impact to flag down the target audience with relevant and high-impact graphic concepts. Our art directors view design as an integral part of the communications message, developing visually appealing art concepts that support the message and hammer it home.

Copywriting/Messaging
CMA copywriters distill product or service benefits into persuasive messages that appeal to what customers have in mind—solving needs and aspirations or meeting business challenges. Often this entails translating sophisticated or technical subject matter into persuasive and benefit-driven copy that customers can identify with and respond to on a more human level.

 
 

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