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The Need for a Compelling Web Presence Drives Jobs
NJBiz
December 18, 2006
New Jersey has a higher concentration of information technology (IT) and telecommunication jobs than any other state in the country, according to the New Jersey Technology Council. The Mount Laurel-based group’s recent 2006 report card said that IT and telecom account for fully 28 percent of the state’s high-tech jobs, compared with an average of 19 percent for the country as a whole.
The New Jersey high-tech job sector has grown by about 7,500 jobs, or 1.3 percent, since 2003, according to the group.
The report card, a joint effort pf the Technology Council, PricewaterhouseCoopers, PSE&G and SEI Consulting, focuses on the state’s high-tech work force and the commercialization of new technologies.
The largest firm on this week’s IT list is Tekmark Global Solutions in Edison, based on the number of professionals the company employs in New Jersey. Radiant Systems and Vision Systems Group, both based in South Plainfield, ranked No. 2 and 3 respectively. Outsourcer Cognizant recently joined the S&P 500 Index.
Web site design remains of the fastest-growing fields within the IT segment of technology. According to Nielson//NetRatings, which tracks Web usage, the average American spends about 33 hours a month using the Internet while at home and 82 a month while on the job in the office.
Many businesses work around the clock to create a compelling Web present to a share of that time. “Over the past decade, the trend in Web sites has been blending of design with the latest technology,” says Jeffrey Barnhart, CEO of Creative Marketing Alliance (CMA) in Princeton Junction. “It used to be that businesses simply needed a Web site. Now they are looking to display more creativity in addition to functionality.”
“These days,” says Barnhart, “cookie-cutter Web sites have given way to sites with features such as blogs, Web cams and other video content, to name just a few of the advances.”
He adds that few and far between the Web sites whose poor design requires their pages to take many minutes to download.
Flash technology, a programming system owned by software company Adobe of San Jose, Calif., has helped to make much of the animation and interactivity of today’s Web sites possible, he adds.
Barnhart, a former communications specialist for Norelco, launched CMA in 1987. The marketing and communcations firm includes an interactive division that specializes in Web site development and hosting.
The division saw $2 million in revenue in 2005, a 30 percent increase from in 2004, says Barnhart. Clients include Public Energy Solutions, the International Card Manufacturers Association and the Trenton Marine Center.
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About Creative Marketing Alliance, Inc.
Based in Princeton Junction, NJ, Creative Marketing Alliance (CMA) is a full-service marketing communications company with expertise in a wide range of industries. Celebrating more than 19 years of service and more than 150 industry awards, CMA operates across seven major area of expertise—strategic marketing, advertising, public relations, sales support, interactive, direct response and publications—through MarketectureTM, a proprietary strategic marketing analysis process. Please visit www.cmasolutions.com for more info