Mercer Business July 2008
“So You Say” Section

Readers Poll

Q: How much of a priority is the environment to you: Extremely Important, Very Important, Important, Somewhat Important, Not Important? Please explain in a few sentences why you responded the way that you did.

“The environment is Extremely Important to us as a business because in today’s economy, we are seeing more of our clients turn to us for green marketing techniques as a way for them to reinvent themselves and provide further benefits that will help differentiate the business in the marketplace. It seems that minimizing environmental impact is no longer just a passing trend—it’s a reality that we’re immersed in from day to day. CMA’s staff is additionally environmentally conscious outside of the work we do for our clients by actively participating in local conservation efforts, making efforts to reduce energy and carbon dioxide output and recycle materials wherever we can.”

- Jeff Barnhart, President & CEO, Creative Marketing Alliance