September 21, 2009

CMA Continues Power Series

STAFF REPORT

http://www.mycentraljersey.com/article/20090921/BUSINESS/90921048/1003/NEWS01

Creative Marketing Alliance, a full-service integrated marketing communications firm, will hold its second Power Series, "Tricks of the Tradeshow,'' from 8:30 to 9:30 a.m. on Oct. 20 and 22 at its headquarters at 191 Clarksville Road in the Princeton Junction, section.

The series consists of free, interactive marketing seminars designed to empower Central Jersey business owners and marketing executives and help them gain a perspective on changes to the current marketing landscape and how they can stay competitive.

Erin Higgins, CMA's client services manager, will discuss how to get the most out of the overall tradeshow experience and demonstrate how to plan and implement a tradeshow exhibit by learning to avoid the money wasters that may be keeping business professionals from freeing up budgeted dollars. Attendees also will learn about rental, labor and shipping costs and how to minimize them, what to do before, during and after the tradeshow, how to create a welcoming booth and the importance of consistent branding.

The seminar is open to business owners and marketing executives exclusively. A light breakfast will be offered to all attendees. Space is limited and all individuals must be registered to attend. Call 609-297-2235 or e-mail info@cmasolutions.com to sign up. For more information, www.cmasolutions.com.