October 18, 2007
Third Party Marketers Association launches strategic growth effort
Third Party Marketers Association (3PM), a professional association of
more than 50 member organizations that assist in increasing assets for
their diverse following of investment manager clients, announced that
it has engaged the association management firm, CMA Association
Management (CMA), for a new strategic growth effort. In addition to
managing 3PM’s day-to-day activities,
CMA will work with the association to develop new marketing and
public relations programs.
Since its formation in 1998, the goals of 3PM have been to provide business
opportunities, educate members about the financial services industry and
enhance current standards and business practices. 3PM selected CMA
for its complete suite of management services including marketing,
advertising, interactive, and public relations, with the aim of raising
awareness for the group in order to drive
overall membership and industry visibility.
CMA will work with 3PM on several upcoming initiatives including:
• Expansion of membership both domestically and internationally
• Introduction of new compliance and regulatory initiatives
• Development of new member benefits
• Website redesign that will improve on both form and functionality
• Increase sponsorship and advertising opportunities
“The 3PM board of directors conducted a rigorous search to find the
management firm that fits well with the association’s goals. We retained
CMA as a strategic partner because we believe it has the management and
marketing expertise needed to take our association to the next level,”
said Donna DiMaria, President of 3PM.
CMA works with a variety of associations to provide structured and
organized management systems, supported by comprehensive strategic
marketing programs and creative communications. Using CMA’s
innovative analysis techniques and planning processes, the firm
transforms research, industry trends and market forces into compelling
positioning messages and creative products that help associations
realize their full potential.
“We as fellow marketers and communicators understand the needs of
this industry and will apply our management expertise to help grow
3PM as an association,” said Jeffrey Barnhart, CEO and Founder of CMA.
3PM is a professional association with more than 50 member
organizations that assist in increasing institutional assets for their
diverse following of investment manager clients. The organization’s
goals are to cultivate relationships and business opportunities among
members and to provide information and education about the industry.
In addition, 3PM also aims to enhance professional standards, integrity
and business practices by advancing ongoing agendas such as regulatory
compliance and adherence to the highest standards and best practices
applied throughout the financial services industry. More information is
available at www.3pm.org.
CMA Association Management (CMA) has successfully served a
diverse range of international, national and regional association clients
for 20 years, effectively meeting their needs with seasoned and innovative
management, financial, membership and event strategies. As one of only
three dozen association management companies worldwide accredited by
the Association Management Company Institute (AMCI), CMA provides
day-to-day association support, event coordination and marketing services
to a wide range of professional and trade associations.
For more information, please visit
Article Source: http://www.thinkcma.com
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About Creative Marketing Alliance, Inc.
Based in Princeton Junction, NJ, Creative Marketing Alliance (CMA)
is a synergy of marketing and management businesses providing proven
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through its allied businesses: CMA Marketing and Communications,
CMA Association Management and CMA Healthcare Marketing.
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