May 3, 2007

WEST WINDSOR -- A 20-year-old marketing communications firm is branching out and targeting health-care clients.

Creative Marketing Alliance reported it is launching CMA Healthcare Marketing with a variety of services, including advertising, public relations, sales support, interactive media, analysis and more. "With buyouts, mergers, there are a lot of companies that almost have to reinvent themselves," said CMA President and Chief Executive Jef frey Barnhart.

His company, which has approximately 35 employees in its Clarksville Road offices, may hire more in the future as its health- care business grows, Barnhart said. "With a lot of these biotech companies on the Route 1 and Route 130 corridors, there are opportunities out there and we are trying to take advantage of them the best we can," Barnhart said.

--Times staff reports

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About Creative Marketing Alliance, Inc.
Based in Princeton Junction, NJ, Creative Marketing Alliance (CMA) is a synergy of marketing and management businesses providing proven strategic, creative and management resources to achieve client goals through its allied businesses: CMA Marketing and Communications, CMA Association Management and CMA Healthcare Marketing. CMA is currently celebrating 20 years of service and has received more than 160 industry awards. Please visit www.cmasolutions.com for more information.