Creative Marketing Alliance History Creative Marketing Alliance, Inc. was founded in 1987 by Jeffrey E. Barnhart, a former marketing executive for Philips Lighting Company of Hightstown, N.J. and part of N.V. Philips, the 13th largest corporation in the world. The CMA Marketing and Communications business embodies and continues to build upon two decades of successful marketing and communications programs for a wide variety of clients. In its founding year, CMA retained its first trade association client, a development that led to the formation of the present-day CMA Association Management business, which currently serves over one dozen regional, national and global professional and trade associations. Business Leader As a business leader, CMA participates in many endeavors to strengthen the New Jersey business community. Jeff Barnhart has been named Small Business Person of the Year by the Princeton Area Chamber of Commerce. He also has authored numerous business articles and sits on the Communications Advisory Board of Rider University and the Editorial Board of Mercer Business magazine. Community Leader CMA has played a distinctive role in the general community, giving financial support and contributing its services to several charitable organizations including the Red Cross, the American Cancer Society and the Special Olympics. CMA President, Jeff Barnhart, is past president of the Central Regional Chapter of the American Diabetes Association (ADA), New Jersey Affiliate, Inc. and a past board member of the American Red Cross of Central New Jersey. Additionally, CMA has teamed with Law Enforcement for Special Olympics New Jersey to create promotional materials and raise event funding through the Law Enforcement Torch Run and the Annual Central Jersey Law Enforcement Golf Classic. CMA employees volunteer regularly for various company-wide community programs, such as the United Way of Greater Mercer County “Back to School” Backpack Drive and a Thanksgiving Food Drive to support the local organization, HomeFront. |