Interview Opportunity

Jeffrey Barnhart
President & CEO
Creative Marketing Alliance (CMA)

WHO: Jeffrey Barnhart is founder, president and CEO of Creative Marketing Alliance (CMA). CMA is a synergy of marketing and management businesses providing proven strategic, creative and management resources that achieve client goals through its allied businesses: CMA Marketing and Communications, CMA Association Management, and CMA Healthcare Marketing.

WHAT: Jeff Barnhart is available to discuss the following topics:

• Utilizing the right strategy and combination of marketing tactics to survive an economic downturn.
• How social media and networking is changing the way marketers approach target audiences.
• The importance of knowing who your audience is and the factors that effect their buying decisions.
• How PR best supports a marketing and advertising campaign.

WHY: Jeff Barnhart has more than 20 years of experience in strategic marketing and communications programs. Prior to founding CMA, he spent eight years as a marketing executive at Philips Lighting, where he spearheaded the successful marketing and sales integration of three Philips Lighting Company mergers. He has been a featured speaker and columnist on various marketing and communication topics.

Some of Jeff Barnhart's accolades include:

• First to be named Small Business Person of the Year by the Chamber of Commerce of the Princeton, N.J. area. He also was appointed to the Small Business Council of the U.S. Chamber of Commerce.
• Appointed to the American Red Cross of Central New Jersey Board of Directors.
• Named a regional finalist for Inc. magazine's Entrepreneur of the Year Award.

For more information or to coordinate an interview with Jeffrey Barnhart, please contact Kaitlin Friedmann, (609) 297-2215.