FOR IMMEDIATE RELEASE CREATIVE MARKETING ALLIANCE LAUNCHES HEALTHCARE MARKETING BUSINESS CMA Expands Company in its 20th Anniversary Year PRINCETON JUNCTION, NJ – May 2, 2007 - Creative Marketing Alliance (CMA), a full service marketing communications firm with expertise in a wide range of industries, announced today the launch of a new healthcare marketing business. CMA Healthcare Marketing will build upon CMA’s 20 years of marketing experience to develop successful programs tailored specifically to the unique demands of clients in the healthcare industry. According to the HealthCare Institute of New Jersey, the pharmaceutical and medical device sector has created over $8 billion in economic activity across the state. In order to accurately accommodate this industry, CMA Healthcare Marketing combines specialized expertise and industry knowledge to customize all marketing techniques to its healthcare clients, including branding and strategic marketing, advertising, public relations, sales support, direct response, interactive communications and all aspects of publication development. Led by former Fortune 50 healthcare marketing talent, CMA marketing professionals have previously developed strategies and implemented successful campaigns for leading healthcare institutions, facilities, pharmaceutical companies, HMOs/PPOs, medical technology and product companies, as well as healthcare services businesses. Examples of the firm’s healthcare projects are available on the company’s website at www.cma-healthmktg.com. “In our 20 years of business in New Jersey, the ‘medicine chest of the country,’ we know that the healthcare industry calls for a specific kind of marketing,” said Jeffrey Barnhart, President and CEO of CMA. “By creating a specialized business that caters directly to healthcare, we can utilize our creativity and specialized expertise in that industry to its full potential.” CMA works with clients to provide comprehensive strategic marketing communications programs with the goal of driving company bottom lines and increasing visibility in the marketplace. Using Marketecture™, CMA’s innovative marketing analysis and planning process, the firm transforms research, industry trends and market forces into compelling brand messages and creative products to help clients realize their full business potential. For more information on CMA Healthcare Marketing, please visit www.cma-healthmktg.com or call Jeffrey Barnhart at (609) 799-6000 ext. 18 or email jbarnhart@cmasolutions.com. |