FOR IMMEDIATE RELEASE CMA MANAGES AUDIO PUBLISHERS CONFERENCE AND AUDIES® AWARD SHOW PRINCETON JUNCTION, NJ – June 5, 2008 – Creative Marketing Alliance (CMA), the full-service marketing and event planning firm, recently completed two successful major events on behalf of their client, the Audio Publishers Association (APA)— the Audio Publishers Association Conference (APAC) and The Audies®, the only award show devoted entirely to honoring spoken word entertainment. APA commended CMA for expert event planning on- and off-site for the two events, which were held Thursday May 29 and Friday May 30, respectively, in Los Angeles. The association’s annual conference was co-located with Book Expo America, the publishing industry’s major exhibit and convention, at the Los Angeles Convention Center. CMA managed marketing and promotion for APAC, including signage, program and publicity, as well as event planning duties such as registration and logistics, serving as a liaison between the client and the convention center staff. The 13th Annual Audies® Gala was held on the night of May 30 at the historic Milennium Biltmore Hotel in downtown Los Angeles. Often considered the “Oscars” of the audiobook industry, the Audies® are the only completely juried awards program covering audiobooks. CMA’s event planning staff coordinated everything from food and beverage selections, to ordering the 32 statuettes to be given out, organizing the night’s program and tending to industry VIP’s. The awards gala was promoted through the association’s website (managed by CMA), public relations and email marketing leading up to the event. “Handling these two events back to back is a large undertaking, but our staff continues to wow our clients with their outstanding hard work and dedication,” said CMA president and CEO, Jeff Barnhart. “Attendees commented that these were the best two events in years for this association.” CMA works with clients to provide comprehensive strategic marketing communications programs with the goal of driving bottom lines and increasing visibility in the marketplace. Using Marketecture™, CMA’s innovative marketing analysis and planning process, the firm transforms research, industry trends and market forces into compelling brand messages and creative products to help clients realize their full business potential. ### About Creative Marketing Alliance, Inc. About Audio Publishers Association (APA) |