FOR IMMEDIATE RELEASE CREATIVE MARKETING ALLIANCE ANNOUNCES NEW CLIENT, ESI PRINCETON JUNCTION, NJ – September 29, 2008 – Creative Marketing Alliance (CMA), a full-service integrated marketing communications firm, announced the addition of Energy Solutions International (ESI) to its client roster. Situated in the greater Minneapolis/St. Paul area, ESI is a leading lighting fixture manufacturer utilizing the latest tools and equipment to build high-quality, energy efficient products for proven performance. With more than 21 years of expertise working with the largest lighting manufacturers, CMA is working with ESI to provide a strategic marketing communications program helping to promote its energy efficient products. CMA has signed on to design the company’s new product identity including naming the product, logo design, brochure, packaging label, counter mat and floor display. CMA works with clients to provide comprehensive strategic marketing communications programs with the goal of driving company bottom lines and increasing visibility in the marketplace. Using Marketecture™, CMA’s innovative marketing analysis and planning process, the firm transforms research, industry trends and market forces into compelling brand messages and creative communications to help clients realize their full business potential. For more information, please visit www.cmasolutions.com or call Jeffrey Barnhart at (609) 799-6000 ext. 18 or email jbarnhart@cmasolutions.com. ### About Creative Marketing Alliance, Inc. |