FOR IMMEDIATE RELEASE GLOBAL CARD MANUFACTURING ASSOCIATION COMMENDS CMA FOR SUCCESSFUL EXPO PRINCETON JUNCTION, NJ – April 21, 2008 – Creative Marketing Alliance (CMA), the full-service marketing and event planning firm, recently completed a successful international EXPO for the International Card Manufacturers Association, (ICMA), the global trade organization that provides a voice for the plastic card industry and the various companies and organizations involved in manufacturing and personalizing cards. ICMA commended CMA for providing eye-catching promotional materials, efficient event planning and on-site management for the association’s annual EXPO, held April 6-9, 2008 at the Loews Royal Pacific Resort in Orlando, Florida. The Annual Card Manufacturing and Personalization EXPO is the association’s yearly exhibit and educational event with seminar topics ranging from advanced security, emerging markets, production issues, personalization, industry statistics and trends, to global environmental issues affecting card manufacturing. The EXPO, traditionally held in the fall, recently transitioned into holding its annual event in the spring, tasking the CMA event planners with a shortened amount of time for planning. CMA manages all aspects of the EXPO from site selection and on-site management, to arranging speakers, managing the call for papers, registration and payment as well as arranging for production of visual materials like signage, conference proceedings and brochures. Additionally, CMA coordinates the presentation of the association’s annual Élan Awards for Card Manufacturing Excellence, which are given out in multiple categories for outstanding card design and innovation, as well as oversight of the ACE Accreditation exam for registered member applicants. “CMA’s event planners have done a tremendous job given the amount of time to plan this event,” said CMA president and CEO, Jeff Barnhart. “Our team expertly managed the needs of over 300 attendees coming from all over the globe.” CMA works with clients to provide comprehensive strategic marketing communications programs with the goal of driving bottom lines and increasing visibility in the marketplace. Using Marketecture™, CMA’s innovative marketing analysis and planning process, the firm transforms research, industry trends and market forces into compelling brand messages and creative products to help clients realize their full business potential. With the help of CMA’s event team, ICMA has been offering informative conferences to its members since 1995. Past events have been located in Princeton, Rome, Amsterdam, Frankfurt, Philadelphia, Houston, Paris, Vienna, Athens and many other sites around the globe. ### About Creative Marketing Alliance, Inc. About the International Card Manufacturers Association (ICMA) |