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CMA CLIENTS ACHIEVE STEADY MEMBERSHIP AND EVENT REVENUE GROWTH OVER LAST FOUR YEARS

PRINCETON JUNCTION, NJ – April 28, 2008 – CMA Association Management, the Princeton Junction, New Jersey-based full-service association management, marketing and event planning firm, announced membership growth statistics of five full-service association clients over the last four years. The results show that CMA’s strategy and management have helped clients achieve steady growth in the areas of membership, cash and association revenues, as well as event, exhibit and sponsorship sales for a sustained period of time.

CMA full-service clients benefited from growth over the four-year span in several areas:
• Cash reserves increased by 15% annually
• Association revenue increased by 12% annually
• Event, exhibit and sponsorship revenue grew by 12% annually
• Membership revenue grew by 10% annually

The value of association management companies (or AMCs) has recently been analyzed by the AMC Institute and surveys from the American Society of Association Executives (ASAE), showing that the AMC model can result in more efficient use of staff time. The survey also showed that 63 percent of association leaders predict the percentage of members will increase over the next 2 to 3 years. To handle the influx, 43 percent say they expect the amount of staff to increase.

“CMA has been managing associations for over 20 years so our team has hands-on expertise when it comes to managing the finances of this type of non-profit organization,” said Jeff Barnhart, president and CEO of CMA. “We strive for not only keeping associations in the black, but also try to help them grow through proactive programs and strategies.”

CMA works with various trade and professional associations to provide event, administrative, financial, and member services management, supported by comprehensive strategic marketing communications programs with the goal of driving membership and increasing conference and event attendance. Using CMA’s innovative marketing analysis techniques and planning processes, the firm transforms research, industry trends and market forces into compelling positioning messages and creative products to help associations realize their full potential. Please visit www.thinkCMA.com for more information.

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About CMA Association Management (CMA)
CMA Association Management (CMA) has successfully served a diverse range of international, national and regional association clients for over 20 years, effectively meeting their needs with seasoned and innovative management, financial, membership and event strategies. As one of only 40 association management companies worldwide accredited by the Association Management Company Institute (AMCI), CMA provides day-to-day association support, event coordination and marketing services to a wide range of professional and trade associations. For more information, please visit www.thinkCMA.com.