FOR IMMEDIATE RELEASE
Creative Marketing Alliance
(609) 799-6000

LIFE COACH KEVIN TOUHEY SELECTS CMA FOR MARKETING AND MANAGEMENT

Princeton Junction, NJ – March 17, 2008 – Creative Marketing Alliance (CMA) announced today that Medford, NJ-based life coach and motivational speaker, Kevin Touhey, has selected CMA to implement a comprehensive marketing communications and speaker management program.

Drawing on his personal experiences as a child living in poverty and as a former University of Pennsylvania NCAA college basketball coach, Kevin Touhey has built wide recognition for his heartfelt workshops and inspiring insights presented in his newly published best-selling book, The Miracle of Optimism. His proprietary motivational workshops, Elite Performance Systems, are designed to provide “in the zone” energy that is required to compete in the high pressure, high stress atmosphere of today’s environment. Those trained with these techniques will learn to reduce stress and increase vibrancy and optimism in their lives. As a result, participants remove mental and emotional obstacles to help them rise within their industry and achieve peak performance.

“I’m excited about being able to reach a broader audience by working with CMA,” said Touhey. “Elite Performance Systems has the ability to help people harness the power of optimism in their own lives and CMA has the ability to help me reach diverse groups of people in different ways.”

Touhey’s interactive exercises and bio-spiritual techniques are designed to help people of all walks of life realize their highest potential and experience joy every day. More information about Elite Performance Systems and Kevin Touhey is available at www.themiracleofoptimism.com.

CMA works with clients to provide comprehensive strategic marketing communications programs with the goal of driving company bottom lines and increasing visibility in the marketplace. Using Marketecture™, CMA’s innovative marketing analysis and planning process, the firm transforms research, industry trends and market forces into compelling brand messages and creative products to help clients realize their full business potential.

For more information about CMA, please contact Jeffrey Barnhart at jbarnhart@cmasolutions.com, or visit www.cmasolutions.com. For questions about Elite Performance Systems, please contact Kaitlin Friedmann at kfriedmann@cmasolutions.com.

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About Elite Performance Systems (EPS)
Elite Performance Systems by Kevin Touhey are programs designed to remove the barriers that prohibit individuals from exuberant living. Through these bio-spiritual experiences, participants are taught techniques to help reduce stress and increase vibrancy, resulting in higher performance. EPS provides “In-the-Zone” tools for students, athletes, coaches, educators, business leaders and their employees. Please visit www.themiracleofoptimism.com for more information.

About Kevin Touhey
Kevin Touhey has been working with students, athletes, coaches, educators, high-level administrators and business leaders and their employees for over 30 years. Kevin draws on his experiences as a successful collegiate athletic director, basketball coach and student life director at a number of colleges including the University of Pennsylvania, Mount Mercy College and Cortland State University. A certified life coach for over 14 years, he is accredited in Business and Personal Coaching through Coach University of Houston and Energy Management and Physiology through The Heartmath Institute in California. Kevin is also a New Jersey Development Provider, allowing him to educate high school teachers who need subsequent learning. His book, The Miracle of Optimism, finished at #2 on the “Amazon.com Hot New Releases” book chart and #3 in Nation Wide Personal Transformation releases on the first day of its release. He resides in Medford, NJ with his family.

About Creative Marketing Alliance, Inc.
Based in Princeton Junction, NJ, Creative Marketing Alliance (CMA) is a synergy of marketing and management businesses providing proven strategic, creative and management resources to achieve client goals. CMA Marketing and Communications provides fully integrated marketing programs through our seven business groups: Strategic Marketing, Advertising, Public Relations, Sales Support, Interactive Digital Communications, Direct Response and Publications. After more than 20 years of business, CMA has celebrated over 160 industry awards. Please visit www.cmasolutions.com for more information.