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FOR IMMEDIATE RELEASE
Creative Marketing Alliance
(609) 799-6000
CMA PROVIDES ASSOCIATION CLIENTS WITH
DEPENDABLE GROWTH OVER THE LAST FIVE YEARS
PRINCETON JUNCTION, NJ – May 11, 2009 – CMA Association Management, the Princeton Junction, New Jersey-based full-service association management, marketing and event planning firm, announced association growth statistics for seven full-service clients over the last five years. The results show CMA’s strategy and management have helped clients achieve steady growth in the areas of membership, cash reserves, association revenues, as well as event, exhibit and sponsorship sales for a sustained period of time.
CMA full-service clients benefited from growth over the five-year span in several areas:
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Cash reserves increased by 24% annually
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Association revenue increased by 13% annually
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Event, exhibit and sponsorship revenue grew by 15% annually
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Membership revenue grew by 11% annually
“With over 22 years of experience, it comes as no surprise that our employees have been able to achieve continually and steady growth for our clients, even with the tough economic situation,” said Jeff Barnhart, CMA president and CEO. “Not only do we want our clients to enhance their value to their members, we want to help them mature and become trusted and notable names in their industries.”
CMA works with various trade and professional associations to provide event, administrative, financial and member services management, supported by comprehensive strategic marketing communications programs with the goal of driving membership and increasing conference and event attendance. Using CMA’s innovative marketing analysis techniques and planning processes, the firm transforms research, industry trends and market forces into compelling positioning messages and creative products to help associations realize their full potential. Please visit www.ThinkCMA.com for more information.
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About CMA Association Management (CMA)
CMA Association Management (CMA) has successfully served a diverse range of international, national and regional association clients for over 22 years, effectively meeting their needs with seasoned and innovative management, financial, membership and event strategies. As one of only 48 association management companies worldwide accredited by the Association Management Company Institute (AMCI), CMA provides day-to-day association support, event coordination and marketing services to a wide range of professional and trade associations. For more information, please visit www.ThinkCMA.com.
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