FOR IMMEDIATE RELEASE KAREN TRUNCELLITO, A VETERAN TEACHER AND TUTOR, TURNS TO CMA FOR PUBLIC RELATIONS PROGRAM PRINCETON JUNCTION, NJ – September 9, 2009 – Creative Marketing Alliance, a full service integrated marketing communications company located in Princeton Junction, New Jersey announced Karen Truncellito, a veteran teacher and tutor from Exton, Pennsylvania, has selected the company for a public relations program to relaunch her Easy Steps to Reading (ESR) program. Karen initially launched ESR, an innovative program designed to help dyslexic children read from the inside out, several years ago as a pilot program in Pennsylvania schools. Deciding to relaunch the program directly to parents who want to help their children excel and gain an educational edge, Karen turned to CMA to further generate visibility for the program. CMA will utilize its media relationships to promote ESR to education reporters at local media outlets and specific national outlets geared toward parents and learning, leading to quality placements and increased awareness of the program. “Our experienced PR team understands what it takes to develop and implement a PR program that helps our client’s target audiences take action,” said Jeffrey Barnhart, President and CEO of CMA. “We look forward to helping Karen reach her goals." CMA works with clients to provide comprehensive strategic marketing communications programs with the goal of driving company bottom lines and increasing visibility in the marketplace. For more information on CMA, please visit www.cmasolutions.com. ### About Creative Marketing Alliance, Inc. |