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Creative Marketing Alliance
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IMARK Group Selects CMA for Magazine Relaunch After Significant Expansion

PRINCETON JUNCTION, NJ – November 16, 2009 – Creative Marketing Alliance, a full service integrated marketing communications company located in Princeton Junction, New Jersey, announced that the IMARK Group has selected the firm to produce the organization’s quarterly publication, IMARK Now, beginning with the February 2010 issue.

IMARK Group, the largest member-owned, independent electrical distributor marketing group in the electrotechnology industry, expanded earlier this year with the acquisition of another marketing group, Equity/EDN. The group’s network of electrical distributor members work closely through IMARK programs with over 100 of the electrical industry’s leading manufacturers and service providers to maximize profitability, increase market share and strengthen business relationships. CMA was selected by the IMARK Group because of the firm’s deep understanding of the electrical industry and has provided innovative marketing programs for several of IMARK Group’s member companies in the past.

A team of 12 from CMA will manage the relaunch of the quarterly magazine as IMARK Now (previously Marketfocus) to reflect the organization’s recent expansion. This includes management of editorial content, design, layout, advertising sales and other logistics. IMARK Now will reach approximately 8,000 readers.

“The team is very excited about working with the IMARK Group,” said Jeffrey Barnhart, President and CEO of CMA. “Not only will IMARK benefit from the wealth of experience our team has in this industry, but I’m confident that we can provide the creativity and strategy needed to brand the newly-expanded organization effectively.”

CMA works with clients to provide comprehensive strategic marketing communications programs with the goal of driving company bottom lines and increasing visibility in the marketplace. For more information on CMA, please visit www.cmasolutions.com.

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About Creative Marketing Alliance, Inc.
Based in Princeton Junction, NJ, Creative Marketing Alliance (CMA) is a synergy of marketing and management businesses providing proven strategic, creative and management resources to achieve client goals through its allied businesses: CMA Marketing and Communications and CMA Association Management. CMA has received 187 industry awards in its 22 years of business. Please visit www.cmasolutions.com for more information.

About the IMARK Group
The IMARK Group is a member-owned marketing group comprised of 176 independently owned electrical distributors throughout the United States, who through the group, work closely with over 100 of the electrical industry’s leading manufacturers and service providers to maximize profitability, increase market share and strengthen business relationships. Members are market-leading companies serving the needs of electrical contractors, industrial and institutional MRO customers, electric utilities and other customers. For more information, visit www.imarkgroup.com.