CMA Press Releases

PRINCETON JUNCTION, NJ – April 14, 2009 – CMA Association Management (CMA), a full-service association management and marketing company, announced the Technology Channel Association (TCA) has selected the company for association management, event coordination and strategic marketing initiatives.

The Technology Channel Association (TCA) is a new professional association seeking to promote the growth and success of the indirect sales channel affiliated with telecommunications providers. Since TCA was recently founded in 2008, the CMA team’s goal is to support the growth of the organization by recruiting both sales agents and corporate vendors as members. The association management team will provide day-to-day administrative duties, serve as a liaison to other potential partner organizations, manage the association’s membership database and coordinate events, while also working with CMA’s marketing team to develop digital communications and maintain the association’s website. CMA has already worked with TCA to launch a health insurance program for sales agents.

“CMA is truly the right fit for a start-up organization like TCA,” said Jeffrey Barnhart, president and CEO of CMA. “We have a feel for what associations need to get off the ground and I’m confident our experienced team will work hard to exceed TCA’s goals.”

CMA works with a variety of associations to provide structured and organized management systems, supported by comprehensive strategic marketing programs and creative communications. Using CMA’s innovative analysis techniques and planning processes, the firm transforms research, industry trends and market forces into compelling positioning messages and creative products that help associations realize their full potential.

About the Technology Channel Association (TCA)
The Technology Channel Association (TCA) is the first-ever non-profit organization serving professionals working in the indirect telecommunications sales channel. Their mission is to promote the growth and success of the indirect sales channel by addressing industry challenges, delivering value-added programs and services to meet the needs of agents and vendors alike and to identify and develop industry-wide best practices to empower individual businesses. More information about the association is available at www.tcasite.org.

CMA Association Management (CMA) has successfully served a diverse range of international, national and regional association clients for 21 years, effectively meeting their needs with seasoned and innovative management, financial, membership and event strategies. As one of only 40 association management companies worldwide accredited by the Association Management Company Institute (AMCI), CMA provides day-to-day association support, event coordination and marketing services to a wide range of professional and trade associations. For more information, please visit www.ThinkCMA.com.