FOR IMMEDIATE RELEASE
Creative Marketing Alliance
(609) 297-2235

CMA Tactics Lead to Sold Out Conference

PRINCETON JUNCTION, NJ – October 5, 2010 – Creative Marketing Alliance, a single-source marketing communications and association management firm based in Princeton Junction, NJ, recently managed a successful Annual Conference for the Professional Association for Investment Communications Resources (PAICR). The Conference was held September 13-14, 2010 at the Marriott New York Downtown in New York City.

CMA handled all aspects of the Conference including attendee registration, speaker arrangements, on-site management, and site selection, as well as developing the annual Conference program and executing marketing materials. CMA promoted the Conference through public relations and e-mail communications to generate interest in the event among members and throughout the investment management industry. These efforts led to the Conference being sold out with 150 investment industry marketers in attendance, doubling from last year’s attendance of 75.

PAICR is a non-profit organization created by and for financial services/investment industry marketing and communications professionals driven by curiosity and the desire to learn. PAICR is dedicated to the professional development of communicators by providing members the tools to create solutions to succeed in their careers. The Conference provided an open forum for members to share best practices and learn about the complex regulatory changes being implemented over the year ahead.

“Our team worked diligently to ensure this event was a success,” said Jeffrey Barnhart, President and CEO of CMA. “The Conference’s comprehensive content and dynamic speakers were a big hit among attendees and the Board of Directors.”

For 23 years, clients have relied on CMA for comprehensive strategic programs, high-impact creative communications and time-tested management solutions. The company’s innovative planning process, Marketecture™, helps a variety of for-profit and non-profit organizations navigate industry trends and market forces to ensure continued success. For more information, visit www.cmasolutions.com.

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About Creative Marketing Alliance (CMA)
Based in Princeton Junction, NJ, Creative Marketing Alliance (CMA) provides integrated marketing programs, high-impact creative services and single-source association and event management to produce measurable results on a regional, national and global scale. CMA is one of only 56 association management companies worldwide accredited by the Association Management Company Institute (AMCI). For more information, please visit www.ThinkCMA.com.

About PAICR
Established in 1998, PAICR is a non-profit organization created by and for financial services/investment industry marketing and communications professionals driven by curiosity and the desire to learn. PAICR is dedicated to the professional development of communicators by providing members the tools to create solutions to succeed in their careers. The organization supports and nurtures a growing community of professionals who connect and engage in a dialog about what’s next for the financial services industry through a multitude of innovative, interactive and educational forums. For more information, visit www.paicr.com.