FOR IMMEDIATE RELEASE
Creative Marketing Alliance
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CMA Delivers Crucial Conference Support for International Association

PRINCETON JUNCTION, NJ – August 17, 2010 – Creative Marketing Alliance, a single-source marketing communications and association management firm based in Princeton Junction, New Jersey, recently managed two successful conferences on opposite ends of the world for JHI, a professional association with more than 120 member firms in 55 countries that offer accounting, auditing and management consultancy services in a variety of business sectors.

CMA handled on-site management for the Region of the Americas Conference in Santiago, Chile in June and the Annual Asia Pacific Conference in Hanoi, Vietnam in July. Prior to each Conference, CMA promoted them through public relations and e-mail communications to generate interest in the event among members and throughout the accounting and business management industry. CMA was recently brought on by JHI to unify the association and enhance its brand positioning. Several strategic marketing and organizational initiatives are under way, including a recently-launched association publication, a website redesign and the streamlining of member communications to enable these top-tier accounting firms to seamlessly conduct global business.

“Our team did a tremendous job of producing two successful events,” said Jeffrey Barnhart, President and CEO of CMA. “Attendees and the JHI International Executive Committee raved about the conferences and how the member firms look forward to working with CMA to become more unified as an organization.”

For 23 years, clients have relied on CMA for comprehensive strategic programs, high-impact creative communications and time-tested management solutions. The company’s innovative planning process, Marketecture™, helps a variety of for-profit and non-profit organizations navigate industry trends and market forces to ensure continued success. For more information, visit www.cmasolutions.com.

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About Creative Marketing Alliance (CMA)
Based in Princeton Junction, NJ, Creative Marketing Alliance (CMA) provides integrated marketing programs, high-impact creative services and single-source association and event management to produce measurable results on a regional, national and global scale. CMA is one of only 56 association management companies worldwide accredited by the Association Management Company Institute (AMCI). For more information, please visit www.cmasolutions.com.