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Creative Marketing Alliance
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Global Accounting Association Turns to CMA for Branding and Association Management

PRINCETON JUNCTION, NJ – January 7, 2010 – CMA Association Management (CMA), the full-service association management and event planning firm located in Princeton Junction, NJ, announced that JHI, a global network of highly-regarded independent accountancy, business advisor and financial consultancy firms, has selected the company for association management, event coordination and strategic marketing initiatives.

JHI’s International Executive Committee unanimously selected CMA after a rigorous search process in the summer and fall of 2009. CMA demonstrated the ability to provide strategic membership growth programs on an international scale and will utilize their proprietary strategic marketing process, MarketectureTM, to determine ways to grow membership and raise the profile of the association among key audiences. The association management team will additionally handle event planning and management, membership services, financial management, sponsor and exhibitor recruitment, public relations and other various marketing programs.

“CMA is well-suited to accommodate JHI’s changing needs,” said Jeffrey Barnhart, President and CEO of CMA. “What JHI is currently looking to achieve in terms of its strategic development is absolutely critical—it’s clear that the organization needs to create a global brand to be able to compete with other global brands, and this is where I think CMA can really make a difference.”

“The IEC has been particularly impressed with CMA’s strengths in branding,” said Mark Tenzer, chairman of the JHI International Executive Committee. “We hope that members will appreciate the new angle that CMA will bring and the IEC is looking forward to working with CMA on JHI’s strategic development.”

JHI exists to enhance the ability of member firms and their clients to drive business locally and internationally through a variety of distinctive programs and services. More information is available at www.jhi.com.

CMA works with various trade and professional associations to provide event, administrative, financial, and member services management, supported by comprehensive strategic marketing communications programs with the goal of driving membership and increasing conference attendance. Using CMA’s innovative marketing analysis techniques and planning processes, the firm transforms research, industry trends and market forces into compelling positioning messages and creative products to help associations realize their full potential.

For more information, please visit www.ThinkCMA.com and www.jhi.com.

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About CMA Association Management (CMA)
CMA Association Management (CMA) has successfully served a diverse range of international, national and regional association clients for 22 years, effectively meeting their needs with seasoned and innovative management, financial, membership and event strategies. As one of only 50 association management companies worldwide accredited by the Association Management Company Institute (AMCI), CMA provides day-to-day association support, event coordination and marketing services to a wide range of professional and trade associations. For more information, please visit www.ThinkCMA.com.

About JHI
JHI (an international network of firms that originated at Jeffreys Henry accountancy firm) is a growing global network of highly-regarded independent accountancy, business advisor and financial consultancy firms. The leading association of its kind, JHI exists to enhance the ability of member firms and their clients to drive business locally and internationally through a variety of distinctive programs and services. Visit www.jhi.com for more information.