FOR IMMEDIATE RELEASE CMA Efforts Help Plastic Card Association Provide Forum for Knowledge Exchange PRINCETON JUNCTION, NJ – December 2, 2010 – Creative Marketing Alliance, a single-source marketing communications and association management firm based in Princeton Junction, New Jersey, managed and promoted the International Card Manufacturers Association (ICMA)’s recent Regional Events. The ICMA North American Academy Workshop was held October 14-15, 2010 at the Renaissance Schaumburg Hotel in Schaumburg, Illinois and the ICMA EuroForum was held October 28-29, 2010 at the Prague Hilton Old Town in Prague, Czech Republic. Previously titled the ICMA Fall Academy Workshops, both events were renamed to help specifically address each global region’s trends and business challenges. CMA managed all aspects of the events from site selection and on-site management, to developing the events program, arranging speakers, managing the call for presentations, registration and payment coordination, sponsor and exhibitor outreach as well as the oversight of the ACE Accreditation exam for registered member applicants. ICMA utilized CMA’s design team for all meeting promotions. “The team utilized its expertise and knowledge of the plastic card industry to truly up the ante and develop program content that accurately represented each region and met the needs of its member base,” said Jeffrey Barnhart, President and CEO of CMA. CMA helped secure dynamic speakers for both events covering timely industry topics including optical security measure, quality control, lamination, green practices in the card industry, loyalty cards and dual interface. CMA also helped secure the first-ever keynote speaker for the EuroForum, Axel Liebetrau, an innovative speaker with 20 years of professional experience who has managed over 200 international projects as a banker, trainer, management consultant and entrepreneur. The vast majority of attendees at both events reported they would attend a similar event again in the future. For over 23 years, clients have relied on CMA for comprehensive strategic programs, high-impact creative communications and time-tested management solutions. The company’s innovative planning process, Marketecture™, helps a variety of for-profit and non-profit organizations navigate industry trends and market forces to ensure continued success. For more information, visit www.cmasolutions.com. ### About Creative Marketing Alliance (CMA) About the International Card Manufacturers Association (ICMA) |