FOR IMMEDIATE RELEASE
Creative Marketing Alliance
(609) 297-2235
ACME Partners with Seasoned Management and Marketing Firm for Rebranding and Growth Initiative
Princeton Junction, NJ – July 14, 2011 – To underscore the importance of destination marketing organizations and convention centers working together, the Association for Convention Sales and Marketing Executives (ACME) has partnered with CMA Association Management (CMA) in Princeton Junction, New Jersey.
As of July 1, CMA launched a strategic growth initiative and began providing management services for the association. ACME’s current mission is to facilitate the relationship between destination marketing organizations (DMOs) and convention center sales and marketing executives for enhanced business development, education and marketing. Future objectives include programming for DMO and Convention Center personnel on many levels—not just at the executive level.
CMA will manage day-to-day operations of the association, as well as provide event coordination and strategic marketing initiatives including the creation of a new brand and overhaul of ACME’s website. CMA was selected for their strategic marketing and branding experience. The seasoned account team is also well-versed in membership growth programs specifically for the meetings industry after six years managing the Association for Convention Operations Management (ACOM). The organization will utilize CMA’s proprietary strategic marketing process, Marketecture™, to determine the foundation for the new brand and marketing strategy to raise the profile of the association among key audiences in the meetings industry.
“There’s no question we know the meetings industry and we are eager to apply our time-tested management and marketing strategies to help ACME grow,” said Jeff Barnhart, President and CEO of CMA.
“With the selection of CMA, ACME can better position itself to serve convention sales and marketing, executives who need career development tools and support from our association now more than ever,” said Yulita Osuba, ACME President. “It will be important that ACME’s current and future goals align not only to increase our awareness as industry professionals, but with an ultimate goal to better serve our potential customers worldwide. I am confident we can achieve that by working with the seasoned CMA team.”
CMA works with various trade and professional associations to provide event, administrative, financial and member services management, supported by comprehensive strategic marketing communications programs with the goal of driving membership and increasing conference attendance. Using CMA’s innovative marketing analysis techniques and planning processes, the firm transforms research, industry trends and market forces into compelling positioning messages and creative products to help associations realize their full potential.
For more information, please visit www.ThinkCMA.com and http://acmenet.org.
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About CMA Association Management
Based in Princeton Junction, NJ, Creative Marketing Alliance (CMA) Association Management provides integrated marketing programs, high-impact creative services and single-source association and event management to produce measurable results on a regional, national and global scale. CMA is one of only 60 association management companies worldwide accredited by the Association Management Company Institute (AMCI). For more information, please visit www.ThinkCMA.com.
About ACME
ACME’s current mission is to facilitate the relationship between destination marketing organizations (DMOs) and convention center sales and marketing executives for enhanced business development, education and marketing. The organization provides the opportunity for peers to learn how to enhance their individual skills, as well as partnerships within member communities and within the industry. For more information, please visit http://acmenet.org.