FOR IMMEDIATE RELEASE CMA Expertise Helps Break Records for Plastic Card Association Princeton Junction, NJ – June 1, 2011 – Creative Marketing Alliance (CMA), a marketing and association management firm located in Princeton Junction, New Jersey, recently completed a successful Card Manufacturing and Personalization EXPO for the International Card Manufacturers Association (ICMA). CMA was praised by ICMA for providing eye-catching promotional materials, efficient event planning, innovative conference sessions and on-site management, ultimately leading to record exhibitor sales and event attendance for its EXPO, held May 1-4, 2011 at the Westin Diplomat Resort and Spa in Hollywood, Florida. CMA managed all aspects of the EXPO from site selection and on-site management, to arranging speakers, managing the call for papers, registration and payment as well as coordinating the production of visual materials like signage, conference proceedings and brochures. The association management team also added a wildly popular new event—speed networking. This session allowed exhibitors five minutes with a variety of key contacts and prospects and will become a permanent fixture in future EXPOs. Additionally, CMA coordinated the presentation of the association’s annual Élan Awards for Card Manufacturing Excellence, which are given out in multiple categories for card design and technological innovation. “CMA’s marketing and management team continue to raise the bar to help make the ICMA EXPO a place for networking and education,” said Jeffrey Barnhart, President and CEO. “The Board of Directors and attendees raved about this year’s program content and dynamic speakers.” For 24 years, clients have relied on CMA for comprehensive strategic programs, high-impact creative communications and time-tested management solutions. The company’s innovative planning process, MarketectureTM, helps a variety of for-profit and non-profit organizations navigate industry trends and market forces to ensure continued success. For more information, visit www.cmasolutions.com. ### About Creative Marketing Alliance (CMA) |