FOR IMMEDIATE RELEASE CMA ‘Drives’ NABC’s Golf Outing Revenue to Record Levels Princeton Junction, NJ – May 10, 2011 – Creative Marketing Alliance (CMA), a single source marketing communications and association management firm located in Princeton Junction, NJ, recently managed a successful annual golf outing at the Tahquitz Creek Golf Course in Palms Springs, California for the National Auto Body Council (NABC). CMA provided comprehensive event planning and management to the National Auto Body Council’s (NABC) Annual Golf Outing. CMA solicited sponsorships and promoted member attendance while securing and managing the contract with the Tahquitz Creek Golf Course. Ranging from individual golf hole sponsorships to the event reception and photography, CMA drove the golf outing’s sponsorship revenue to its highest total ever. A popular raffle offered golf-themed prizes and gift certificates to restaurants, stores and the Golf Warehouse website. As a result of CMA’s efforts, the event resulted in record levels of attendance and revenue. “At CMA, we know it is not just one planning tactic, but several combined, that helps make an event successful. The tremendous turnout to NABC’s golf outing reinforces this point to both CMA and our client’s partners,” said Jeffrey Barnhart, President and CEO of CMA. NABC is a national, non-profit association of independent and franchise auto body businesses dedicated to improving and advancing the image of the collision repair industry. ### About Creative Marketing Alliance (CMA) About the National Auto Body Council (NABC) |