FOR IMMEDIATE RELEASE
Creative Marketing Alliance
(609) 297-2235

CMA Proactive Efforts Help Break Exhibitor Record for ICMA EXPO

Princeton Junction, NJ – April 20, 2011 – Creative Marketing Alliance (CMA), a single-source marketing communications and association management firm based in Princeton Junction, New Jersey, announced it secured the highest exhibitor sales ever for the International Card Manufacturer Association’s (ICMA) Annual Card Manufacturing and Personalization EXPO this upcoming May in Hollywood, Florida.

Exhibitor space sold out with 50 booths, surpassing exhibitor records from the past 10 years. CMA is on its second expansion, having added six more booths to accommodate the high-request rate. Not only has CMA’s work helped ensure a successful event, but it also generated significant revenue for ICMA, which can be utilized to create new member benefits and programs for ICMA members and the industry.

“CMA is truly invested in its clients, and ICMA’s long term success is our success,” said Jeffrey Barnhart, President and CEO of CMA. “We worked extremely hard to develop an effective marketing strategy to secure exhibitors this year.”

CMA took a proactive approach when selling exhibitor space for the EXPO by reaching out to exhibitors from last year’s event and assessing their interest for this year. CMA offered an early bird deadline, helping exhibitors save money and have first-choice on booth location at the event.

Exhibitor space was also heavily publicized in ICMA’s magazine, Card Manfacturing; its monthly e-newsletter, Card Flash and member e-blasts. CMA spread the word to attendees on-site at its Regional Events and during another industry tradeshow, CARTES, where ICMA participates as an exhibitor.

For 24 years, clients have relied on CMA for comprehensive strategic programs, high-impact creative communications and time-tested management solutions. The company’s innovative planning process, MarketectureTM, helps a variety of for-profit and non-profit organizations navigate industry trends and market forces to ensure continued success. For more information, visit www.cmasolutions.com.

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About Creative Marketing Alliance (CMA)
Based in Princeton Junction, NJ, Creative Marketing Alliance (CMA) provides integrated marketing programs, high-impact creative services and single-source association and event management to produce measurable results on a regional, national and global scale. For 24 years, CMA has powered its clients’ success through strategic and tactical solutions including marketing, advertising, public relations, sales support, interactive digital communications, direct response and publications Please visit www.cmasolutions.com or our blog www.CMAcentralblog.com for more information.

About the International Card Manufacturers Association (ICMA)
Based in Princeton Junction, NJ, USA, ICMA is a non-profit association of card manufacturers, personalizers, issuers and related industry participants. With more than 240 members globally, ICMA acts as a clearinghouse for industry issues, including the production, technology, application, security and environmental issues of transaction, identification and other cards.