FOR IMMEDIATE RELEASE
Summer Spells Success for CMA Client Events PRINCETON JUNCTION, NJ – September 8, 2011 – The Transportation Marketing and Sales Association (TMSA) and Rental and Staging Network (RSN) commended Creative Marketing Alliance (CMA) on the innovative strategies and tactics used to stage two successful meetings. The TMSA Annual Conference held in early June at the Rancho Bernardo Inn in San Diego, California and RSN’s Leadership Symposium, held in early August at the Westin O’Hare in Chicago both exceeded client expectations thanks to the collaborative efforts of CMA’s internal teams. CMA handled all aspects of the TMSA Annual Conference including attendee registration, speaker arrangements, on-site management, food and beverage and site selection, as well as developing the Annual Conference program and executing marketing materials. By promoting the Conference through public relations and e-mail communications, CMA generated interest in the event among members and throughout the transportation and logistics industries leading to a total of 175 attendees. CMA also tapped into members’ growing use and interest in social media and created a Twitter contest to keep attendees engaged throughout the Conference. CMA was also instrumental in launching RSN’s first-ever Leadership Symposium. A network of geographically-diverse rental and staging companies with complete event capabilities, RSN turned to CMA to stage an event focused on business development education for RSN’s member companies. CMA promoted the Symposium with public relations to raise awareness for the association within the audio/visual industry. RSN’s President, Donald Guzauckas, Jr. commented on the Symposium, “I know that each and every person came away from the program with something useful, whether it was just gathering powerfully fresh thoughts or the reinforcement of a known best practice.” “Our team did a tremendous job raising the bar with each event,” said Jeffrey Barnhart, President and CEO of CMA. “These two clients deemed both events a great success.” CMA works with various trade and professional associations to provide event, administrative, financial and member services management, supported by comprehensive strategic marketing communications programs with the goal of driving membership and increasing conference attendance. Using CMA’s innovative marketing analysis techniques and planning processes, the firm transforms research, industry trends and market forces into compelling positioning messages and creative products to help associations realize their full potential. For more information, please visit www.GoToCMA.com or email info@cmasolutions.com. ### About Creative Marketing Alliance (CMA) Based in Princeton Junction, NJ, Creative marketing Alliance (CMA) provides integrated marketing programs, high-impact creative services and single-source association and event management to produce measurable results on a regional, national and global scale. For over 24 years, CMA has powered its clients success through strategic and tactical solutions including marketing, advertising, public relations, sales support, interactive digital communications, direct response and publications. Please visit www.cmasolutions.com or our blog www.cmacentralblog.com for more information. |