FOR IMMEDIATE RELEASE
CREATIVE MARKETING ALLIANCE HONORED BY STATE LEGISLATURE PRINCETON JUNCTION, NJ, October 30, 2007 – The New Jersey Senate and General Assembly have passed a joint resolution honoring Creative Marketing Alliance (CMA) of Princeton Junction, N.J. on its 20th anniversary. Introduced by state Senator Peter Inverso and Assemblyman Bill Baroni, the resolution praised CMA as “a highly esteemed member of the Garden State business community.” The resolution also commends CMA for having developed “outstanding strategic, creative and management resources that provide successful marketing and communications programs for a wide variety of clients and businesses.” Creative Marketing Alliance was also cited for its generosity in creating promotional materials for the American Red Cross, the American Cancer Society, the American Diabetes Association, the Eden Family Programs, the Law Enforcement for Special Olympics New Jersey’s Torch Run and the Central Jersey Law Enforcement Golf Classic. CMA held an open house celebrating its anniversary earlier this month, which was attended by more than 100 people, including government officials, community members, clients and the media. “We are honored to be recognized by the state for our business acumen and community service,” said President and CEO of Creative Marketing Alliance, Jeffrey Barnhart. “It’s a testament to our staff that CMA has flourished for two decades while helping to build numerous other businesses in New Jersey and beyond.” Barnhart founded CMA in 1987 after spearheading the successful marketing and sales integration of three company mergers at Philips Lighting and playing a key role in launching one of their first energy-efficient, environmentally-beneficial lighting products in the United States. Barnhart was also instrumental in developing the Environmental Protection Agency’s (EPA) "Green Lights" program advocating the use of new lighting technologies to reduce electricity demand, which served as the basis for the current Energy Star initiative. CMA’s executive team additionally has extensive background in healthcare, technology, manufacturing and non-profit organizations. The firm recently launched CMA Healthcare Marketing, a business devoted entirely to providing innovative marketing services to healthcare clients. For more information on CMA, please visit www.cmasolutions.com.
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